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Originally from Barcelona, Laia has made London her home where she has lived and worked for over 25 years.

She is Senior Advisor for Culture and the Creative Industries for the Deputy Mayor of London and has been key in positioning culture as a driver for London’s good growth with bold new policies. She devised and led the establishment of Creative Enterprise Zones, the creation of the London Borough of Culture, the appointment of a Night Czar and investment in the creative economy including film , fashion, design and a new Games Festival for London.

Laia has been instrumental in creating the first ever London Cultural Infrastructure Plan and the most pro-culture London Plan ever, leading on new policies for affordable workspace and the ground-breaking Agent of Change. She is Director of Partnerships for the World Cities Culture Forum, a leadership network of 40 global cities. Previously, she ran BBC creative programmes for five years, was Creative Producer for the London 2012 Olympic Games, and led projects for Tate Modern, Southbank Centre and London International Festival of Theatre.